Selected project · PNW Tennis
Research that turns feedback into direction
Customer experience research and a localized Washington growth strategy—built around what players value, how they discover the academy, and where the experience can improve.
Local reach in Washington for $0.78 per profile visit
Goal: Build awareness of PNW Tennis among players in Washington State.
What we did: Launched a 7-day paid social campaign targeting a localized Washington audience, using short-form video to drive profile visits.
Result: 2,332 accounts reached, 3,167 video views, and 134 profile visits at $0.78 each, on a total spend of $104.98.
Research Snapshot
These are research findings, not post-campaign growth claims.
What We Learned
From insight to strategy
What we did
UTEMI conducted a Washington-focused customer experience study to understand the full player journey—from first discovery to registration and ongoing participation.
Designed and analyzed a 50-response customer survey
Reviewed the website experience and calls to action
Evaluated key customer discovery channels
Compared the academy’s positioning with local competitors
The findings were translated into practical recommendations for customer service, digital visibility, short-form content, localized campaigns, and community events.
Customer Insight
